How a Leading Beverage MNC Established Operational Hubs Across India with MyBranch's Managed Office Solution
Published: 23 March 2026
Client Overview
A leading multinational beverage company planned to strengthen its operational presence across key markets in India. The objective was to establish small operational offices combined with inventory management points across Tier 1 and select Tier 2 cities to improve last-mile coordination, inventory monitoring, and market responsiveness.
The company required strategically located ground-floor premises in prime commercial areas with good accessibility and parking facilities to support smooth movement of personnel as well as material handling. The typical space requirement ranged between 1,000 and 2,000 sq. ft., with approximately 200 sq. ft. dedicated specifically for inventory storage and management.
Each location was designed to function as a compact operational hub, staffed with one administrative resource responsible for managing the office and coordinating inventory movement and one central monitoring resource responsible for consolidating inventory data, validating stock levels, and sharing updates with the company for timely replenishment.
Project Objective
The goal was to identify and operationalize strategically located office and inventory management spaces across multiple Tier 1 and Tier 2 cities; ensure each location supports administrative operations and inventory storage; and implement the project under a Managed Office model, where MyBranch manages the entire lifecycle from property identification to operational management
Role of the Real Estate Team
Centralized Coordination
The Real Estate (RE) team at the Head Office led the project and coordinated expansion across multiple cities. The team leveraged a strong network, including internal regional teams; network partners across cities; property brokers with strong local presence; and strategic real estate consultants. This ecosystem enabled the team to identify suitable properties quickly, even in high-demand commercial locations.
Property Identification and Evaluation
Property selection was guided by operational requirements, including inventory movement and administrative management. The RE team ensured each property met the following criteria:
Location and Accessibility: a prime commercial area, ground-floor premises for easy loading and unloading, and good connectivity for delivery vehicles and personnel.
Infrastructure and Space: total floor area of 1,000–2,000 sq.
ft. with 200 sq. ft. dedicated for inventory storage and parking availability for operational convenience.
Compliance and Safety: local regulatory compliance, safety standards for inventory storage, adequate utilities and infrastructure, special permissions for inventory movement, and other licenses.
Given the operational requirement for frequent vehicle movement throughout the day, the RE team proactively obtained special permissions from landlords and building management to allow smooth entry and exit of delivery vehicles. This ensured uninterrupted stock replenishment and operational efficiency. Each shortlisted property was personally visited, validated, and evaluated by the RE team before the client presentation.
Property Shortlisting and Client Presentation
After evaluations, the RE team prepared detailed presentations with three shortlisted properties per city and a comparative analysis covering location advantages, floor layout and usable space, inventory storage feasibility, parking and vehicle access, infrastructure readiness, and commercial terms. This helped the client and MyBranch select the most operationally efficient location in each city.
Negotiation and Documentation
Once a property was approved, the RE team handled commercial negotiations with landlords, finalization of rental and lease terms, and documentation and compliance verification. This ensured competitive commercial terms while adhering to timelines.
Handover to Infrastructure Team
After agreements were finalized, the project moved to the Infrastructure and Development team for workspace planning and design, office and inventory setup, infrastructure readiness, and installation of operational facilities. MyBranch ensured each location was fully operational, providing an administrative office setup, dedicated inventory storage area, operational utilities, housekeeping and maintenance services, and manpower support for day-to-day management.
Operational Model
Each location operated with one administrative resource managing office operations and inventory coordination, security and housekeeping; and one centralized monitoring resource consolidating inventory data and reporting to the company for timely replenishment. This enabled visibility over distributed inventory points while keeping operational costs optimized.
Project Execution and Timelines
Despite challenges in Tier 1 and Tier 2 prime locations, the RE team successfully identified suitable properties, conducted evaluations and approvals, completed negotiations and documentation, and coordinated with infrastructure and operations teams. All project milestones were completed within defined timelines.
Key Challenges & Solutions
Challenge 1: Frequent Inventory Movement
Issue: Regular vehicle movement was required to replenish inventory at each location, but prime commercial areas often restrict vehicular access.
Solution: Special permissions were obtained from landlords and building management to allow smooth entry and exit of vehicles throughout the day. Ground-floor locations were prioritized to facilitate efficient material handling.
Challenge 2: Tier 1 & Tier 2 City Constraints
Issue: High-demand commercial locations often had limited availability, higher rents, and strict compliance requirements.
Solution: The Real Estate team leveraged local networks and brokers to identify suitable properties. Three options were presented to the client per city to ensure faster decision-making and reduced approval cycles.
Outcome
The project enabled the beverage company to establish strategically located operational hubs across Tier 1 and Tier 2 cities through MyBranch as a Managed Office Solution Provider, ensure smooth movement and management of inventory, maintain cost efficiency through small-format managed offices, and deploy operations quickly without large capital investment.
The initiative demonstrated how strategic real estate execution, local market knowledge, and a managed office framework can support distributed operational and inventory management models for multinational organizations.