India’s startup scene is changing fast—but not always in ways you’d expect. While funding rounds, pitch decks, and Shark Tank moments are fun to watch, some of the biggest shifts are happening behind the scenes.
In this blog, we’ll talk about three surprising (and a little unexpected) forces that are changing how people start and run businesses in India. And we’ll also show you how smart workspace choices—like shared office spaces, flex workspaces, and even a virtual office for GST registration—can help these new-age entrepreneurs build smarter.
Let’s dive in.
1. Pop Culture Is Fueling Startup Dreams
Scroll through Instagram or watch a web series on your favorite OTT platform—and chances are, you’ll find a story about a startup founder. Shows like Pitchers, Shark Tank India, or even random YouTube interviews are suddenly making entrepreneurship cool.
People who never thought of starting a business are now considering it. A 22-year-old watching a reel thinks, “Why not me?” That one spark leads them down a rabbit hole—exploring business ideas, watching startup stories, maybe signing up for a free course.
At MyBranch, we meet people like this all the time—first-time founders, freelancers, consultants—all fired up by stories they saw online. They walk into our spaces looking for a decent setup where they can just focus and get started. With us, they get access to ready-to-use desks, private cabins, meeting rooms, Wi-Fi, and even a cup of chai when needed. The vibe is simple: bring your idea, we’ll handle the workspace.
Learn more about this in our detailed blog here: https://www.mybranch.co.in/blogs/from-shark-tank-to-tvf-how-pop-culture-is-fueling-indias-startup-dreams
2. Small Cities Are the New Startup Capitals
Everyone talks about startups in Bengaluru, Mumbai, or Delhi, but something interesting is happening in cities like Indore, Surat, Nagpur, and Kochi that very few people know about.
More and more entrepreneurs are starting up in smaller cities. Some people are returning from metro cities to work closer to home. Others are solving local problems that bigger cities don’t even notice. And the best part? These cities are often cheaper, calmer, and full of untapped talent.
But there’s a problem—finding proper commercial office space for rent isn’t easy in Tier 2 and Tier 3 cities. That's where MyBranch comes in.
With locations across 25+ states and 35+ smart cities, we’re already where the action is. Our managed office space solutions let founders in smaller cities set up professionally—without building from scratch. Whether it’s a small office for rent or a larger space for a growing team, we help them get started without the stress of admin, interiors, or maintenance.
Learn more about this in our detailed blog here:
3. Celebrity Investors Are Sparking Startup Hype
Cricketers, Bollywood actors, influencers—you’ve probably heard how they’re investing in startups now. And when your favorite actor backs a fitness app or a cricketer invests in a fintech startup, people take notice.
It builds trust. It creates buzz. And it inspires more people to try their hand at building a business. We’ve met young founders who’ve said, “If Virat Kohli believes in this space, I should probably explore something here too.”
But with that attention also comes pressure. You can’t just operate out of your bedroom when you’re pitching to serious investors. You need proper infrastructure—even if you’re still working solo.
That’s where our office space for rent comes in. You don’t have to commit to a long lease or spend lakhs setting up. You can rent a private cabin or meeting room just when you need it. Want to look professional without leaving home? Our virtual office address helps you get a business address, mail handling, and call support—without stepping outside.
Learn more about this in our detailed blog here: https://www.mybranch.co.in/blogs/celebrity_investors_in_india_how_stars_are_shaping_the_startup_ecosystem
Final Thoughts
India’s startup world is no longer just about software engineers and venture capitalists. It’s about students with big dreams, small-town founders solving real issues, and celebrities changing the game with just one tweet or investment.
At MyBranch, we’ve been lucky to be part of this story. From coworking office spaces to managed offices for rent, we offer more than just real estate—we offer real support.
So, if you’re planning your startup journey and wondering where to begin, don’t wait for “someday.”
Start with a smart workspace. Start with MyBranch