If you’ve worked in sales or field operations across Purvanchal, you already know one truth: this region rewards speed, access, and strong on-ground presence. And there’s one city that gives you all three; Varanasi.
While the world sees Varanasi as a spiritual and cultural landmark, sales teams and regional managers see it as something else entirely:
a high-potential business gateway for Eastern Uttar Pradesh and neighboring Bihar.
Let’s break down why Varanasi has quietly become the preferred base for companies expanding across Purvanchal and how coworking spaces elevate that advantage.
A Natural Hub for All Major Purvanchal Markets
Geographically, Varanasi sits at the centre of key business districts like Jaunpur, Mirzapur, Bhadohi, Azamgarh, Mau, Ghazipur, Ballia, and Chandauli. Everything is just a few hours away.
For sales and field teams, this means:
- Faster district coverage
- More client visits in a day
- Better distributor and partner coordination
- Lower travel fatigue
In other words, the city gives your team reach that feels effortless.
Smooth Connectivity Keeps the Market Moving
If mobility is the lifeline of sales teams, Varanasi gives you a strong one.
- Lal Bahadur Shastri Airport connects to all major metros.
- Varanasi Junction links you to Eastern, Northern, and Central India.
- NH-19, NH-31, and the Purvanchal Expressway cut down travel time drastically.
Field representatives can move faster, managers can plan better, and customers receive quicker responses. For any company chasing agility, this is a big win.
A Work-Ready Talent Pool That Understands Ground Reality
Varanasi produces stable, skilled talent; people comfortable with field travel, customer interaction, and region-specific business nuances.
Whether you’re hiring for sales, tele-calling, customer support, operations, or collection teams, the city offers a workforce that’s both reliable and culturally aligned with Purvanchal’s diverse markets.
This makes scaling your regional team smoother and far more efficient.
A Growing Business Ecosystem That Fuels Expansion
With BFSI, retail, healthcare, logistics, education, fintech, and microfinance companies expanding aggressively in Tier-2 cities, Varanasi has become a high-opportunity zone.
Your channel partners, distributors, retailers, and customers are already here or just one district away making it the perfect place to run sales reviews, partner meets, and onboarding sessions.
Cost-Efficient Operations With Tier-1 Level Advantages
Varanasi offers the advantages of a metro city at a much lower cost:
- Affordable real estate
- Lower operational expenses
- Reduced travel costs
- Stable manpower costs
For companies planning sustainable regional growth, Varanasi delivers an excellent cost-to-revenue ratio.
Where Coworking Adds the Finishing Touch
Even if you choose the right city, the workspace you operate from decides how smoothly your team actually functions.
And this is exactly where coworking plays a huge role but not just any coworking.
For sales and field-heavy teams, what you really need is a space that behaves like your own branch, without the setup headache.
That’s where MyBranch’s Managed Office steps in.
Unlike traditional coworking seats, a Managed Office gives you:
- A private, branded workspace
- Meeting rooms for reviews, interviews & onboarding
- Ready-to-use infra: internet, power backup, security
- Flexibility to add or remove seats as teams shift
- A professional address your clients trust
- Zero capex, zero maintenance worries
It’s designed for companies that want the control of a dedicated office with the flexibility and cost-efficiency of coworking.
And for Varanasi, where teams are always on the move across districts, this model fits perfectly. Your field staff gets a home base. Your managers get visibility and structure. Your operations run without interruption. Most importantly, you look and function like a full-fledged regional office without actually having to build one.
In short, Varanasi gives you the market.
MyBranch gives you the workspace that keeps you winning that market.
Conclusion
At the end of the day, growth in Purvanchal depends on how close you are to your customers—and how quickly your team can respond. Varanasi puts you in the center of everything. MyBranch’s Managed Office gives your team a space where they can work, meet, onboard, and operate without friction.
Together, they create a setup where your business doesn’t just enter the market—it thrives in it.