Coworking facilities are becoming more and more common in India. The demand for coworking spaces is increasingly being driven by large corporations, followed by SMEs and start-ups. Among these businesses, MyBranch has made an effort to bounce back.
The coworking company has multiple locations across India. Despite issues with the global market, MyBranch has been able to establish a niche in India and develop a solid brand identity. According to Mr. Bhargava, the founder of MyBranch, the major differentiators for MyBranch India include determining the requirements of start-up companies and fostering creativity through a variety of in-person events, amenities, and activities.
Following are the reasons why MyBranch counts as differentiation factors in the coworking space
1. Understanding Business Behaviour
“As opposed to a standard office space, we offer medium and large-scale corporations flexible workspaces with necessary amenities at a competitive price.
MyBranch is able to obtain special insights into how businesses and their employees are evolving because of its global presence and diverse membership base.
2. Cost-Effective Workspaces:
“MyBranch enables businesses to lock in expenses for increased capacity based on forecasts for the future, allowing for the elasticity of occupancy in tenure and size, and decrease in costs associated with leasing conventional real estate.”
3. Fuelling Creativity and Invention:
Teams’ creativity and innovation are boosted by a collaborative work environment.
Additionally, employee productivity and retention are positively impacted. Additionally, a well-designed environment boosts productivity and aids in attracting or keeping talent.
4. Diversity of Co-workers:
MyBranch, an operator with a global presence, offers businesses access to a vast network of shared office spaces. Technology has made it possible for businesses to hire talent from all over the world, and professional coworking gives many of these remote teams and people a place to call home.
5. Better Talent Retention:
MyBranch members enjoy unmatched perks and networking opportunities. “They are an exceptionally appealing workspace to work out of because of the hip ambiance and contemporary attitude we take to the notion of work. This is what has caused many businesses to occupy our spaces because they want to employ top people who are youthful and devoted to their jobs in the greatest workspaces.
The head of MyBranch India stated that these advantages made coworking an appealing idea for businesses in India, where millennial make up 33% of the population and 46% of the work force.
6. Designed for Specialists Projects:
Companies frequently employ coworking spaces for multidisciplinary, confidential, time-sensitive, or transient specialised project teams. Coworking spaces are a natural opponent for these teams because they promote a climate that is creative and active, which is perfect for this purpose.
7. Facilities and Amenities:
MyBranch takes great pride in its unmatched services and amenities. Every site has a committed community team that works to promote member networking, participation, and collaboration. By giving them the greatest on-the-ground work experience, they help to create a wider community that promotes collaboration and fosters ties between its members.
8. Flexible Tariffs:
“As opposed to a traditional office space, they offer medium and large-scale corporations flexible workplaces with cutting-edge amenities at competitive rates. They also give customers the choice and freedom to establish many departments and teams in various locations.
The swing space gives staff freedom in huge businesses. In addition to this, MyBranch also observe businesses in various stages of development use space because it gives them the freedom to expand, downsize, or consolidate as necessary. We enable businesses, concentrate on their immediate needs so they may concentrate on their long-term goals.
“They don’t just focus on coworking”, they are reshaping traditional real estate while building the future of the work. In order to connect individuals and transform buildings into dynamic spaces for creativity, attention, and cooperation, MyBranch are committed to fostering a global community.