Okay, so here’s something no one really told us when we started building businesses: You’re not just selling your product—you’re telling its story. Every. Single. Day.
A few years ago, being a founder meant pitching to investors, building a team, maybe sending a few press releases. Today? You're tweeting your thoughts, filming a reel from your office corner, or writing a post about that one client meeting that went sideways (but taught you a lot).
Welcome to the new normal—where startup founders double as content creators. And no, that’s not a bad thing.
Just Last Week…
One of our clients at MyBranch—let’s call him Rohan—shot a full product demo video right from his managed office. Nothing fancy. Just his phone, a good window light, and a bit of startup hustle.
He posted it. People loved it. That one clip landed him three inquiries.
That’s the power of content—real, simple, and straight from where the work actually happens. No studio needed. Just a good chair, a quiet spot, and maybe some caffeine.
Why Founders Are Creating, Not Just Building
Ever wondered why some founders are always on your feed? Because people buy from people.
And when you show up as you—talking about your wins, failures, random coffee thoughts, or your favorite whiteboard—you build connection. You build trust. And let’s be honest, trust turns into business.
That’s where having the right space matters. Whether it’s a shared office space near me, a private office, or even a meeting room rental near me, founders need spaces where they can work and create. MyBranch gets that.
Your Office = Your Content Studio (No, Seriously)
We’ve seen founders shoot videos from the break area, go live from the conference room, and record podcasts from their cozy serviced office.
It doesn’t have to be perfect. It just has to be real. That’s what audiences love now. A glimpse of the behind-the-scenes. The not-so-glamorous desk setups. The “oops, my camera fell” moments.
Think of your office not just as a place to work—but as a stage. A daily set for all the small but meaningful stories you can tell.
Even Virtual Founders Have a Story to Tell
Working from home but got a virtual office for GST registration with MyBranch? That address on your LinkedIn? That is part of your brand story.
It tells people, “I may be remote, but I’m legit.” Add in a proper phone answering service, maybe book a meeting room now and then, and you’re suddenly running a full-grown brand—just without the monthly rent stress.
So... Why Does This Matter to Us at MyBranch?
Because we’re not just giving founders desks, chairs, and Wi-Fi. We’re giving them backdrops, inspiration, and breathing space to think, speak, write, film—and grow.
The kind of growth that doesn’t just happen in spreadsheets, but also in DMs, likes, shares, and comments.
So next time you see a founder talking to their phone in the cafeteria—don’t laugh. They’re probably making their next big move.
Final Thought
Content isn’t just for influencers anymore. It’s for anyone building something real. Founders are becoming the face, the voice, and sometimes the meme of their business—and that’s exactly what makes people listen.
And if you’re creating from a space that understands that (psst… MyBranch), you’re already a step ahead.