India now hosts more than 2,100 Global Capability Centres, up from under 1,300 in 2020, and the next phase of that growth is not being written in Bengaluru or Hyderabad. It is being written in the tier-2 cities that state governments are actively incentivizing GCCs to enter. Hubballi and Jodhpur both fit that profile, and neither is on the radar yet.
Here is why these two cities are worth a closer look before the window narrows.
The Policy Push Behind Tier-2 GCC Growth
State governments are no longer treating GCC growth as a Bengaluru-and-Hyderabad story. Karnataka implemented a dedicated GCC-specific policy running through 2029, targeting hundreds of thousands of new jobs, with rental reimbursements, tax breaks, and incentives specifically designed to nudge new centers outside the state's main metros. Maharashtra has followed with similar tier-2 focused policy. The direction is unambiguous: state governments are actively competing to route the next wave of GCC investment into their tier-2 cities, not just their capitals.
Why Hubballi Fits the Profile
Hubballi sits inside Karnataka, the state with India's most developed GCC-specific policy framework and more than 30 percent of the country's total GCC base already. As Karnataka's own incentive structure pushes new centers beyond Bengaluru, North Karnataka's commercial anchor is positioned to absorb some of that overflow, backed by a genuine engineering and technical talent pipeline. Coworking space in Hubballi at Gokul Road gives a support function or satellite team a professional, immediately operational base to test this thesis without committing to a conventional lease.
Why Jodhpur Fits the Profile
Jodhpur anchors western Rajasthan's growing commercial base, with improving air connectivity and a rising pool of engineering and management graduates that GCCs increasingly look to as metro talent costs climb. Tier-2 cities across India are gaining ground precisely because they offer fresh talent pools at a fraction of metro compensation, without the over-concentration risk that comes from stacking every function in the same two or three cities. Coworking space in Jodhpur at Sardarpura gives a GCC support function a credible, ready-to-use base in one of Rajasthan's most active business districts.
Why a Managed Coworking Format Fits the GCC Entry Model
GCCs entering a new city rarely start with certainty about their final headcount. A support function might begin with five people and scale to fifty within a year, or it might stay small permanently. A conventional lease forces a company to guess that number upfront and commit capital against the guess. A managed coworking format lets the seat count flex as the function proves itself, with a compliance-ready address for GST and regulatory filings from day one.
The GCCs that will have the strongest talent access and cost position five years from now are not the ones waiting for Hubballi and Jodhpur to become obvious. They are the ones evaluating these markets while the state incentives are still fresh and the competition for space and talent has not yet caught up.
Frequently Asked Questions
Why are GCCs expanding into tier-2 Indian cities like Hubballi and Jodhpur? +
State governments including Karnataka and Maharashtra now offer rental reimbursements, tax breaks, and other incentives specifically to push new GCC investment beyond their main metros. Combined with lower talent costs and growing engineering and management talent pipelines, tier-2 cities like Hubballi and Jodhpur are increasingly viable for GCC support functions.
What kind of GCC functions are best suited to a tier-2 city like Hubballi or Jodhpur? +
Support and satellite functions that do not require daily face time with global leadership, such as back-office operations, data processing, technical support, and specific engineering or analytics workstreams, are well suited to a tier-2 base.
Why is a managed office format better than a conventional lease for a GCC entering a new city? +
A managed office lets a GCC scale its seat count as the function proves itself, rather than committing to a fixed headcount and multi-year lease before the team's real size is known. It also provides a compliance-ready address for GST and regulatory filings from day one.
Does MyBranch support GCC entry into Hubballi and Jodhpur? +
Yes. MyBranch operates coworking centers in Hubballi at Gokul Road and in Jodhpur at Sardarpura, giving GCC support functions a professional, immediately operational base with flexible seat counts in both cities.
